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Boykot zaferi Türk halkı Fransız mallarına karşı başlattığı boykotta amacına ulaştı. Markaların cirosu yüzde 60 azaldı. Fransa'dan ithalat Aralık'ta yüzde 34 düştü. 1 ayda Fransa 356 milyon dolar zarar etti... Giriş Tarihi : 01 Şubat 2012
Fransa'nın sözde Ermeni soykırımıyla ilgili yasayı kabul etmesine Türk halkının tepkisi sürüyor. Fransız mallarını boykot kararı alan vatandaşlar, yüzde 60'a varan ciro kayıpları yaşatarak bu markaları büyük zarara uğrattı. Aralık ayında TAKVİM gazetesinin gün gün aktardığı boykot sonrasında, Türkiye'deki Fransız şirketlere ve markalara olan ilgi azaldı. Fransız market zincirinin ziyaretçi sayısı düşerken, birçok markanın satışlarında da önemli oranda düşüşler yaşandı. Bazı markalar satışlarını artırmak için 'özel indirim kampanyaları' gerçekleştirirken; birçok Fransız şirket ise "Biz Türk şirketiyiz" açıklaması yapmaya başladı.
RAKAMLARA YANSIDI Vatandaşın boykot kararı Fransız ürünlerinin satış rakamlarına yansıdı. Türkiye'nin Fransa'dan yaptığı ithalat, yasanın gündeme geldiği 2011'in Aralık ayında yüzde 34.4 oranında azalarak, 678 milyon 946 bin dolara düştü. Böylece kararın Fransa'ya maliyeti bir ayda 356 milyon dolar oldu. Türkiye İstatistik Kurumu (TÜİK) verilerine göre; 2011 yılı genelinde Fransa'ya ihracat, bir önceki yıla göre yüzde 12.5 artarak, 6 milyar 808 milyon 753 bin dolara ulaştı.
HALK SINAVI KAZANDI Tüketiciler Birliği Genel Başkanı Nazım Kaya, TAKVİM'e yaptığı açıklamada, halkın boykot konusunda istikrarlı olduğunu söyledi. Kaya, "Halk sınavı kazandı. Yaptığımız tespitlere göre, Fransız şirketlerinin satışları ortalama yüzde 40-45 oranında düştü. Otomotivde ciro kaybının yüzde 50'leri bulduğunu tahmin ediyoruz. Perakendede ise yüzde 60'lara çıktığını söyleyebiliriz. Fransa bu anlamda ciddi kan kaybı yaşayacak" dedi. Meslek örgütlerinin de boykot kararı aldığını ifade eden Nazım Kaya, sözlerine şöyle devam etti: "Perakendeciler, taksiciler gibi birçok meslek grubu boykota destek veriyor. Ortaya çıkan veriler, Sarkozy gibi düşünenlere büyük bir gözdağı oldu."
ESNAF FRANSIZ MALI SATMIYOR Türkiye Esnaf ve Sanatkarlar Konfederasyonu (TESK) Başkanı Bendevi Palandöken, TAKVİM'e, boykotun sonuçlarını değerlendirdi. Palandöken, esnafın raf temizliği yaptıktan sonra artık Fransız ürünleri satmadığını belirterek, "Fransız şirketlerinin patronları Sarkozy'nin bu karardan dönmesini sağlamalı" dedi.
'KENDİNİZİ SAKLAYIN' TALİMATI Türkiye'deki boykot kararından sonra sık sık 'Türk firması' olduklarına dair açıklama yapan Fransız şirketlerinin bu davranışının sebebi belli oldu. Firmaların merkezlerinden Türkiye'deki yöneticilere "Dikkat çekmeyin" talimatı verildiği belirtildi. BNP Paribas'ın Türk ortağı TEB'den bir üst düzey görevli, Le Monde'a yaptığı açıklamada, "Dikkat çekmeyin!" talimatı aldıklarını aktardı. 20 yıldır Türkiye'de bulunan bir Fransız işadamı, 'büyük bir süpermarket zincirinin ülkeye yeni yerleşen bir Fransız firmasıyla işbirliğini iptal ettiğini' belirtti. İstanbul Lokantacılar Odası Başkanı Sait Karabağlı'nın, Türkiye'deki gelirleri 2 milyar euroya ulaşan toplu yemek devi Sodexo firmasına yönelik boykot çağrısı da gazete sayfalarında yer aldı.
SOSYAL MEDYA AYAKTA Halkın tepkisi Fransız markalarını satın almamayla ya da hizmetlerini kullanmamayla sınırlı kalmıyor. Vatandaş sosyal medyada da birlik olup neler yapıldığını ve yapılacağını konuşuyor:
* "Artık Fransız malları almıyorum, çocuklarıma logoları ezberlettim. Onlara da aldırmıyorum."
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"Evimde ve arabamda beni haksız yere suçlayanlara asla yer yok." * "Her gittiğim yerde bağırarak bu malları ve markaları neden almadığımı dile getiriyorum."
* "Fiyatları yerlerde olsa da Fransız markalarını satın almayacağım." * "Bu olaylar ders oldu. Artık kendimiz üretir, kendimiz tüketiriz. Ben buna arabayla başlamak istiyorum. Haydi elinizi çabuk tutun."
BAZI FRANSIZ MARKALARI Türkiye'de gıdadan kozmetiğe, otomotivden elektroniğe kadar hemen her sektörde Fransız ürünleri satılıyor.
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SİPARİŞLER KESİLDİ İNDİRİMLER GELDİ Vatandaşlar Fransız mallarını boykot edince, şirketler satışlarını artırmak için indirimlere gitmeye başladı.