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Oyunun hızla yayılmış olmasında sosyal medya önemli rol oynuyor. Özellikle 10-14 yaş arasındaki gençler hedef alınıyor.
ÖNCEKİ RESİMLER İÇİN TIKLAYINIZBu oyunu düzenleyenler, belli etiketler kullanarak ya da sıkça ziyaret edilen gruplara mesaj atarak gençleri oyuna dahil etmeye çalışıyor.
Bu oyun, Rusya'da ilk kez araştırmacı bir gazetecinin 12 yaşındaki bir kız çocuğunun intiharının ardından yaptığı araştırma sonucunda ortaya çıkarıldı.
Rusya'da 2016 yılında Nisan ve Kasım ayları arasında 130'dan fazla çocuk intihar etti.