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Efsane Cuma 'da indirim yapan mağazalar merak edilen konular arasında bulunuyor. Her sene olduğu gibi bu yıl da Kara Cuma 'da birçok mağaza tüketicileri indirim fırsatı ile buluşturuyor. Vatandaşlar ise hangi markaların indirim yaptığını araştırmaya başladı. Peki Kara Cuma hangi mağazalarda geçerli? Kara Cuma kaç gün sürecek? Her sene olduğu gibi bu yılda Black Friday günü yapılacak indirimler merak içinde araştırılıyor. Birçok kişi uçak bileti alımları için bu günü beklemekte. 1932'den bu yana yılbaşı alışverişleri sezonunun başlangıcı olarak da kabul edilen 'Black Friday', önce ABD'de başladı.
'KARA CUMA' NE ZAMAN?
Türkiye'de "Muhteşem Cuma, Beklenen Cuma, Efsane Cuma" gibi isimlerle adlandırılan Kara Cuma her yıl kasım ayının son Cuma günü gerçekleştiriliyor. 2019 yılında ise 29 Kasım 'a denk gelen bu günde birçok üründe indirim yapılacak.
HEPSİBURADA EFSANE CUMA İNDİRİMİ
Hepsiburada Efsane Cuma indirimleri 21 Kasım'da başladı.
TRENDYOL İNDİRİM GÜNLERİ NE ZAMAN KADAR SÜRECEK?
Trendyol'un 25-29 Kasım tarihleri arasında Efsane Günler adı altında indirim kampanyası tüketiciler ile buluşuyor.
Black Friday kapsamında Efsane Cuma indirimi yapan markalar hangisi: Black Friday indirimine onlarca mağaza ve markalar dahil oldu. Bunların başında Hepsiburada, Gittigidiyor, Trendyol, Mediamarkt, Teknosa, İdefix, IKEA, Vivense, Watsons, Ayakkabı Dünyası, Boyner, Zara, HM, Nike Steam, Gratis, Teknosa gibi büyük markalar gelmektedir. Bunların yanında daha onlarca marka ve mağaza Black Friday indirimi yapıyor.
Teknosa: Teknosa, Black Friday indirimleriyle kullanıcıların ertelediği ihtiyaçlarına bir an önce kavuşmasını sağlıyor. Teknosa'nın avantajlı fiyat, taksit ve kargo avantajlarından yararlanarak binlerce ürün arasından ihtiyacınız olanlara kolayca ulaşabilirsiniz. Bu kapsamda cep telefonu, laptop, televizyon, beyaz eşya ve elektrikli ev eşyaları gibi ürünler kampanya dahilindedir.
Gratis: Gratis Black Firday indirimi 22-25 Kasım tarihleri arasında. Zincir mağazalardan olan Gratis " Black Friday'den bize ne! Bu perşembe..." sloganı ile indirimlere başladı. 22-25 Kasım arasında gerçekleşecek olan Gratis indirim listende birbirinden farklı ürünler yer alıyor. Saç boyalarından tutun da tüm makyaj malzemelerine kadar indirim uygulanacak.
Steam: 2019 yılı Steam Black Friday İndirimleri'nin 27 Kasım - 3 Aralık tarihleri arasında gerçekleşeceği tahmin ediliyor. Onlarca oyunda % 80'lere varan indirimler uygulanması bekleniyor.
MORHİPO: Morhipo'da Black Sale adıyla duyurulacak indirimlerin en yoğun ve kazançlı olacağı gün ise Black Friday 'e denk gelen Kasım ayının son Cuma günü yani 29 Kasım olacak. Kozmetik, giyim, ev dekorasyonu ve tekstili, elektronik, spor giyim, ayakkabı ve çantada sizi bekleyen yüzlerce marka ve binlerce ürün olduğunu, bu markalarda süper indirimlerin %90'ı bulacağını unutmayın.
Trendyol: Efsane indirim günler'e 25 Kasım saat 00:00'da başlıyor. 5 gün sürecek Black Friday indirimlerinde cep telefonundan bilgisayara, beyaz eşyadan kozmetiğe, giyimden ayakkabıya, süpermarket ürünlerinden mobilyaya ve aklınıza gelebilecek yüz binlerce üründe geçerli olacak.
Zara: Zara Black Friday 2019 indirimleri 22 Kasım Perşembe gecesi saat 22:00 den sonra başlayacak. Zara, Zara Home, Bershka, Oysho, Stradiverius, Pull and Bear, gibi mağazalarda %50'ye varan indirimler ile beğenip almak istediğiniz her şey için şimdi tam sırası.
Ayakkabı Dünyası: Black Friday kampanyaları ve indirimleri ile adından söz ettiren Ayakkabı Dünyası, müşterilerine sürprizler hazırlamaya devam ediyor. Ayakkabıdan çantaya; aksesuarlardan özel koleksiyonlara kadar birçok farklı ürün kategorisi ve markada yüzde 90'ları bulan indirimler, Ayakkabı Dünyası Black Friday kampanyaları olarak karşınıza çıkıyor.
25 – 29 Kasım 2019 tarihleri arasında Morhipo'nun özel markaları olan People by Fabrika, D by Divarese, NGSTYLE ile Morhipo'da oldukça sevilen Koton, Ipekyol, Twist, NetWork, Beymen, Mavi gibi markaların da %70'e varan indirimlerini görebilirsiniz.
BLACK FRIDAY NEDİR?
1932'den bu yana yılbaşı alışverişleri sezonunun başlangıcı olarak da kabul edilen 'Black Friday ', önce ABD'de başladı. Daha sonra Kanada ve İngiltere'nin ardından tüm dünyaya yayılan alışveriş festivalinde indirim oranları bazen yüzde 90'ların üzerine çıkabiliyor. Cuma'ya özel ABD'de mağazalar kapılarını saat 05:00'te açıyor, geç saatlere kadar açık tutuyorlar. E-ticaret şirketlerinin perakende sektöründe söz sahibi olmasıyla Black Friday satışları da internet üzerine taşındı.
Black Friday (Kara Cuma ) ABD'de Şükran Günü'nünden sonraki ilk Cuma (Kasım ayının dördüncü Cuma günü) gününe denk gelen güne verilen addır. Black Friday, 1952'den bu yana ABD'de Noel alışveriş sezonunun başlangıcı olarak kabul edilir ve birçok ünlü marka ürünlerinde ciddi indirimler ve fırsatlar düzenler. Black Friday resmi bir tatil günü olmasa da Kaliforniya ve diğer bazı eyaletlerde hükümet çalışanlarına 'Şükran Günü'nden sonra' adı altında bir tatil günüdür. Black Friday, ABD'de 2005 yılından bu yana en yoğun şekilde alışveriş yapılan gündür. Black Friday günü birçok marka ciddi oranlarda indirimler yapar ve stoklar neredeyse sıfıra iner.
Black Friday teriminin ilk olarak ABD'nin Philadelphia kentinde ortaya çıkmıştır. Fakat Black Friday terimi ilk zamanlarda Şükran Günü'nden sonraki gün sokaklarda oluşan kalabalığı tanımlamak için kullanılıyordu. 1961 yılında ortaya çıkan Black Friday terimi ve kullanımı 20 yıl aradan sonra başka bir anlam kazandı. Yıllar geçtikçe başka bölgelerde de kullanılmaya başlanan Black Friday terimi bir süre sonra perakendecilerin indirim yaptığı gün anlamı kazandı.
NEDEN BLACK ?
Resmi bir tatil olmayan bugüne Black yani 'Kara' denmesinin nedeni 1960'lara dayanıyor. Bugünlerde dükkanların daha hava aydınlanman erken açılması ve kararmadan kapanmaması, bunun yanı sıra alışveriş caddelerinde yaşanan yoğun araç ve insan trafiğinin neden olduğu günlük hayatı etkileyen olumsuzluklar nedeniyle bugüne 'Black Friday ' denildiği iddialar arasında.
KARA CUMA NEDİR?
Normalde Şükran gününden sonraki Cuma günü, ABD'deki marketler kepenklerini erken saatte açarlar ve geç saatlere kadar da müşterilerine hizmet vermeye devam ederler. Bu hep böyle sürmüş. Fakat sonradan bu yoğun çalışma temposuna indirim kampanyaları da eklenmeye başlamış. İndirim kampanyalarının işin içine girmesiyle birlikte, alış verişe olan talep de artmış. Bu talep artışı, Şükran gününden sonraki Cuma günlerinin aşırı yoğun geçmesine neden olmaya başlamış. Öyle ki 1961 yılında Philadelpihia'da insanlar yoğunluktan adım atamayacak hale gelmişler.
Trafik yüzünden araçların yerlerinden kıpırdayamadığı ve yoğunluktan insanların birbirini ezdiği o yıl, bu etkinlik Black Friday olarak anılmaya başlanmış.
Aslında Black Friday ilk olarak Amerika'da kutlanmaya başlanmış. Fakat sonrasında bu günü İngiltere ve Kanada'da kutlamaya başlamıştır. Fakat İngiltere ve Kanada'nın Black Friday olarak adlandırdıkları tarih, ABD'ninkinden farklıdır.
Dünyada genel olarak talep gören Kara Cuma etkinliği ise ABD'de kutlanan Black Friday günüdür. Bu günde dünyanın önde gelen perakendecileri önemli indirimler yaparlar. Özellikle Amerika'da bazı mağazalar, ürünlerini maliyetine satarak yoğun talep görürler.
Son yıllarda ülkemizde de bazı mağazalar Kara Cuma ismi altında çeşitli etkinlikler yapmakta. Elbette bu etkinliklerin, Amerika'daki gibi büyük oranda olduğunu söyleyemeyiz. Fakat yine de normal zamana göre daha fazla indirimin olduğu söylenebilir.
Özellikle son yıllarda, ülkemizdeki Black Friday etkinliklerinin sayısı da artmış durumda. Black Friday nedir, ne değildir bilen pek fazla yok ama bu günde etiketlerin hayli aşağı düştüğü bir gerçek. Zaten bizi ilgilendiren kısmı da bugünde önemli indirimlerin olması. Yoksa Şükran günüymüş, sonrasıymış, bizleri pek ilgilendirmiyor.
Bu kapsamdaki indirimlerin özellikle oyunculara yaradığını söylemek mümkün. Çünkü Steam, PS Plus ve Xbox Live'daki indirimlere dijital olarak erişmek çok daha kolay. Örneğin şu aralar PS Store'da çok makul indirimler mevcut.