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DenizBank ve Çelik Motor KOBİ’nin ayağını yerden kesecek Çelik Motor Operasyonel Kiralama Direktörü Yener Cenk Fadıllıoğlu 2020 yılında 47.500 araca ulaşarak global bir oyuncu olmak istediklerini söyledi. Türkiye’deki Kiralama sektörünün her geçen büyüdüğünü açıklayan Fadıllıoğlu, DenizBank ile beraber KOBİ’lere özel hizmetlerde bulunduklarını da sözlerine ekledi. takvim.com.tr Giriş Tarihi : 11 Temmuz 2012 , 00:00 Güncelleme Tarihi : 12 Temmuz 2012 , 11:45
Türkiye'nin en büyük otomobil kiralama şirketlerinden olan Çelik Motor'un Operasyonel Kiralama Direktörü Yener Cenk Fadıllıoğlu Türkiye'deki otomobil kiralama sektörü ile ilgili önemli açıklamalarda bulundu.
Araç kiralamanın satın almaktan yaklaşık %20 daha karlı olduğunu söyleyen Yener Cenk Fadıllıoğlu, sektörün 2008 yılında global kriz ile beraber yavaşladığını ancak kriz sonrasında hızla toparladığını söyledi.
Çelik Motor Filo Kiralama'nın da büyüyen kiralama pazarından önemli pay aldığını belirten Fadıllıoğlu "Biz Çelik Motor olarak Türkiye'nin öncü şirketlerindeniz. Pazardan istediğimiz payı aldık ve hedeflerimizi büyüttük. 2012 başında Çelik Motor Filo Kiralama olarak 2020 hedeflerimizi belirledik ve bizi küresel bir oyuncu haline getirecek vizyonumuzu açıkladık. 2020 yılında toplam 47.500 araca ulaşarak global ölçekte faaliyet göstermek istiyoruz. Bunu başarmak için de önemli avantajlara sahibiz. Biliyorsunuz biz Anadolu Grubu'nun bir parçasıyız ve çatısı altında bulunduğumuz Holding'in Rusya ve Bağımsız Devletler Topluluğu'nda ( eski Sovyet Ülkeleri ) önemli yatırımları var. Buradaki bilgi birikiminden faydalanarak öncelikli olarak bu ülkelerde büyüyeceğiz. Daha sonra da buradan edindiğimiz tecrübe ile dünyaya yayılacağız. Nasıl ki Türkiye'de faaliyet gösteren yabancı kiralama şirketleri var, biz de yurtdışında aynı hizmeti vermek istiyoruz. Hatta bunun alt yapısını yapmaya da başladık" dedi.
Günlük kiralama pazarına giriyorlar 2012 yılında günlük kiralama işine girme kararı da aldıklarının altını çizen Fadıllıoğlu "2013 yılında günlük kiralama işinin içinde olacağız. Günlük kiralama sektörüne girmek istememizin amacı araç kiralamanın her alanında olduğumuzu göstermek. Bunun için alt yapımızda önemli değişimler yapıyoruz, 1 Ocak 2013 itibariyle yeni sistemimiz devreye girecek. Artık müşterimize standart hizmet vermek yerine, ihtiyaçlarını sağlıklı bir şekilde tespit edip, ihtiyaç duydukları hizmeti eksiz bir şekilde vermek istiyoruz" dedi.
KOBİ'ler araç kiralamaya yöneliyor KOBİ'lerin Türk ekonomisinin motoru olduğunu hatırlatan Cenk Fadıllıoğlu Çelik Motor Filo Kiralama'nın da müşterilerinin %70-%80'nini KOBİ'lerin oluşturduğunu söyledi. KOBİ'lere daha iyi hizmet verebilmek için artık birçok marka ile çalıştıklarını ifade eden Fadıllıoğlu sözlerini şu şekilde sürdürdü: "KOBİ'ler Türk ekonomisi için çok önemli. Bizim de en önemli müşterimiz KOBİ'ler. Kiralama işini ilk patronlar başlattı. Onlar kendi kullanacakları lüks araçlarını satın almak yerine kiralamayı tercih ettiler. Bu süreçte kiralama işinin avantajlı olduğu görüldü ve şirket araçları da kiralanmaya başlandı. Bugün bizim de en önemli müşterilerimiz KOBİ'ler… Bu alanda da büyümeye devam etmek istiyoruz. KOBİ'ler için de araç kiralamak çok mantıklı. Bu işe şu şekilde bakmak lazım, biz müşterilerimiz yerine finansman buluyoruz, uygun şartlarda onlara araç temin ediyoruz. Bakım, onarım, servis, sigorta, kasko gibi birçok hizmeti biz karşılıyoruz. Bütün araçlarımızın lastiklerini 50 bin km'de bir değiştiriyoruz. Yolda mı kaldınız? Bu aşamada size yol yardımı hizmetinde de bulunuyoruz. Aracınızı en yakın servise çekiyoruz ve gerekli onarımını yaptırıyoruz. Anlaşmamıza göre 24 ya da 48 saatlik sürelerde araç serviste kalıyorsa size muadil bir araç veriyoruz. Böylece sizi araçsız da bırakmıyoruz. Sizde işinizden olamamış oluyorsunuz ve sıcak paranızı araç satın alarak tüketmek yerine, yatırımda kullanıp işinizi büyütüyorsunuz. Biz müşterimizin menfaatlerini de koruyoruz, gereksiz kira bedeli de çıkartmıyoruz. Kiralama yapmadan önce müşteri ile bir araya gelip şirketin ihtiyaçları doğrultusunda analiz yapıyoruz ve müşterinin en mantıklı kiralamayı yapmasını sağlıyoruz. Bu şekilde bir araçla başlayıp şuan 52 araçtan fazla kiralayan müşterilerimiz var."
DenizBank'lılara özel portal kurduk Çelik Motor Operasyonel Kiralama Direktörü Yener Cenk Fadıllıoğlu DenizBank'la çalışanların Çelik Motor'da ayrıcalıklı hizmet gördüklerini söyledi. DenizBank ile çalışan KOBİ'lerin kendisi için özel olduğunu belirten Fadıllıoğlu "DenizBank KOBİ'lere farklı hizmetler sunabilen bir banka. İşletme Kart'ı müşterilerine birçok avantaj sağlıyor, araç kiralama da bunlardan bir tanesi. Biz DenizBank'lılar için ayrıcalıklı bir çalışma yaptık ve onlara özel bir portal kurduk. Bize DenizBank vasıtasıyla gelen müşterilere elimizdeki en iyi şartları sunuyoruz. Biz DenizBank, müşterilerine de uzun dönem araç kiralamayı tavsiye ediyoruz. Çünkü istiyoruz ki, nakitlerini işlerinde kullansınlar ve büyüsünler." dedi.