Ticaret Bakanlığı "Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği"nde değişikliğe gitti. Resmi Gazete'de yayımlanan kararla gramaj hilesi olarak yanıltıcı ambalajlar aldatıcı ticari uygulama olarak nitelendi.
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Ticaret Bakanlığı "Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği"nde değişikliğe gitti. Resmi Gazete'de yayımlanan kararla gramaj hilesi olarak yanıltıcı ambalajlar aldatıcı ticari uygulama olarak nitelendi.
YANILTICI AMBALAJ UYGULAMALARI
İlgili yönetmeliğe "Tüketicilere sunulan bir malda birim fiyatını farklılaştıracak şekilde adet, uzunluk, ağırlık, alan, hacim ölçüleri ve benzeri unsurlarından birinde değişiklik yapılmasına rağmen, değişiklik yapılmadığı izlenimi uyandıran yanıltıcı ambalajlama uygulamaları." maddesi eklendi.
114 BİN LİRA CEZA
Böylelikle yanıltıcı ambalaj yapan kuruluşlara 11 bin ila 114 bin TL arasında değişecek para cezası uygulanabilecek.
Ticaret Bakanı Ruhsar Pekcan, özellikle gıda ve temel tüketim ürünlerinde gramajı azaltma yoluyla tüketicileri mağdur eden gizli zam uygulamalarının önüne geçecek düzenlemeyi hayata geçirdiklerini bildirdi.
Pekcan, yaptığı yazılı açıklamada, Ticaret Bakanlığınca hazırlanan Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik'in Resmi Gazete'de yayımlanarak yürürlüğe girdiğini belirterek yönetmelikle gıda, temel tüketim, kozmetik ve temizlik ürünlerinde yapılan gramaj oyunlarına idari para cezası uygulanacağını açıkladı.
Son zamanlarda vatandaşlardan başta gıda olmak üzere temel tüketim, kozmetik ve temizlik ürünlerinin gramaj, adet ve benzeri hususlarında azaltma yapılarak gizli zam uygulandığına yönelik şikayetler aldıklarını aktaran Pekcan, buna yönelik Bakanlık olarak inceleme başlattıklarını belirtti.
Yapılan incelemelerde bazı ürünlerin gramajların azaltılmasına rağmen ürünlerin değişiklikten önceki ambalajında herhangi bir farklılaştırma yapılmadan, satış fiyatı aynı tutularak ancak birim fiyatları artırılarak satılmaya devam edildiğini tespit ettiklerini ifade eden Pekcan, tüketicilerin benzer ambalajla satışa sunulan ürünlerdeki gramaj azaltılmasını fark edemediğini, böylelikle ürünlerin fiyatlarında zımni artış yapıldığını kaydetti.
114 BİN 326 LİRAYA VARAN CEZA GELİYOR
Bu durumun, tüketicilerin ekonomik çıkarlarında kayba neden olacak nitelikte olduğu değerlendirildiğinden tüketicilerin doğru bilgilendirilmesi ve yanıltılmalarının önüne geçmek amacıyla düzenleme yaptıklarını bildiren Pekcan, "Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği'nde yaptığımız düzenleme ile özellikle gıda ve temel tüketim ürünlerinde gramajı azaltma yoluyla tüketicilerimizi mağdur eden gizli zam uygulamalarına 114 bin 326 liraya varan idari para cezası verilecek." ifadelerini kullandı.
Pekcan, tüketicilerin satışa sunulan belirli ürünlerin gramajları üzerinde yapılan değişiklikle maruz kalacakları gizli zam uygulamalarına karşı mağdur olmalarının önüne geçilmesini amaçladıklarını vurgulayarak "Yapılan düzenleme ile tüketicilere sunulan bir malın birim fiyatını farklılaştıracak şekilde adet, uzunluk, ağırlık, alan, hacim ölçüleri ve benzeri unsurlarından birinde değişiklik yapılmasına rağmen tüketicilerde değişiklik yapılmadığı izlenimi uyandıran yanıltıcı ambalajlamalar her halükarda aldatıcı ticari uygulama sayılacak ve bunlara 114 bin 326 liraya varan idari para cezası uygulanacak." değerlendirmesinde bulundu.
"ÜRETİCİLERDEN GEREKLİ ÖNLEMLERİ ALMALARINI BEKLİYORUZ"
Söz konusu düzenleme ile marka ve tasarım hakkı sahiplerine ait tüketiciler nezdinde bilinirliği olan ürünlerin sağladığı sınai mülkiyet haklarının dikkate alındığına işaret eden Pekcan, serbest piyasa ekonomisine zarar vermeden üreticilerin bugüne kadar ürünlerini tanımlayan ambalaj, tasarım ve renklere yapmış olduğu yatırımlarına ve reklamlarına müdahale edilmemesine özen gösterdiklerinin altını çizdi.
Yapılan düzenleme ile üreticilerden ürünün gramajının düşürüldüğü durumlarda tüketicilerin bu değişikliği kolayca fark edebileceği önlemleri almasını beklediklerini vurgulayan Pekcan, "Bu düzenleme ile hem tüketicilerimiz hem de söz konusu uygulama nedeniyle haksız rekabete maruz kalan dürüst esnaf ve tacirlerimiz korunmuş olacaktır." ifadesini kullandı.